Lee
06-04-2005, 10:30 AM
I found this great BMW promo video that enlightened my day, and sadened it too. BMW North America released their marketing video for the e90 3 serie with putting a huge emphasis on the original car that started it all: the 2002. They showed a great understanding of the brand's equity: it's long term history.
http://www.bmwtransact.com/microsite/new3/Downloads/Video/3Series_Icon.zip
This a great video for all BMW fans. But what sadened me though is that on our side of the border, it looks like short term memory has evacuated what is the modern commercial and historic foundation of the whole brand. Maybe BMW Canada's staff should have a peek at what their US counterpart is doing.
Enjoy the video as it has rare footage.
Lee
http://www.bmwtransact.com/microsite/new3/Downloads/Video/3Series_Icon.zip
This a great video for all BMW fans. But what sadened me though is that on our side of the border, it looks like short term memory has evacuated what is the modern commercial and historic foundation of the whole brand. Maybe BMW Canada's staff should have a peek at what their US counterpart is doing.
Enjoy the video as it has rare footage.
Lee